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This time, we visited the production studio of Matt Cab, who is active as a music producer!
Matt, who uses several studios in addition to his home, places importance not only on the equipment but also on the atmosphere of the studio.
Ongakushitsu, which he introduced as a "relaxing space where you can concentrate on your creativity," is full of professional equipment.
Matt also revealed the field recorder and MIDI controller that he usually uses, and the synthesizer he is currently obsessed with!
He also talked about core topics such as "favorite plugins"...!!
He also brought along records and items that he has a special attachment to.
This video is a collaboration with Budweiser, a beer that is currently sold in over 80 countries and loved by many people!
In the middle of the video, a special beat was produced live that samples the sound of a can being opened!!
The final interview uses that sound source. You can enjoy the entire process from production to completion!
■ Budweiser
Budweiser is loved in about 85 countries across six continents and has taken the world by storm. With the brand tagline "Beer isn't just bitter," it is a premium lager beer brand that offers moments and experiences that create freedom and fun with its refined, pleasant throat feel and sweet, smooth taste.
In Japan, the brand is innovative and bold, and the branding is innovative and bold, and the brand incorporates elements such as technology, music, art and culture, as well as collaborations with fashion brands, to stimulate communication with Budweiser drinkers.
Brand site: www.budweiser.jp/
Instagram: www.instagram.com/budweiser_jpn
X: x.com/budweiserjp
YouTube: youtube.com/@budweiser_japan
■Matt Cab
Matt Cab was born on June 4, 1987 in San Francisco and is a music producer/artist active in Japan.
With his outstanding musical sense and unique groove sound, he has worked across the boundaries of pop, street, and HIPHOP/R&B scenes and genres.
He has provided songs for a number of distinguished artists, including BTS, Namie Amuro, AI, JP THE WAVY, and Awich.
His collaborative single "Famima Rap" with MIYACHI, released under his own name as a producer, reached number one on Spotify's viral chart.
In recent years, he has produced artists across genres, including popular idols King & Prince and authentic soul singer Yo-Sea, and is highly regarded for his ability to produce No. 1 hits for these artists.
He was the only Japanese to be selected as one of the "50 Creators in the World" at the YouTube Music Awards, and appeared at the awards in New York. He also won the grand prize at a remix contest held by Alicia Keys worldwide, and was invited to the Grammy Awards by her, expanding his field of activity worldwide.
In his own project, "PLAY SOUND," he samples various sounds, including those found in the city, to create new beats, and when he posts them on social media such as TikTok, they create a big buzz and become a hot topic.
His collaboration projects with companies and organizations such as NIKE, JAL, Fuji Safari, Budweiser, and Tobu Bus have also been popular, and his YouTube channel has surpassed 200,000 subscribers.
Instagram: www.instagram.com/therealmattcab/TikTok: www.tiktok.com/@mattcab
X: x.com/MattCab
YouTube: youtube.com/user/mattcabtv
#budweiser #beer #matcab
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McGuffin is based on the video production unit HOLONIX. We have produced a variety of videos, including music videos for artists, TV commercials, web commercials, and branding videos for companies. By utilizing the production know-how of HOLONIX and McGuffin, we can meet a variety of video needs, from video planning to talent casting.
For requests and inquiries, please contact us at the following address.
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